Finding profitable and low-competition niches is key to success in Merch by Amazon (MBA). You can do manual research or use niche research tools to speed up the process.
🔍 1. Manual Niche Research (Free)
This method requires no paid tools but takes more time. The goal is to find low-competition, high-demand niches.
✅ Step-by-Step Manual Research
Step 1: Search Amazon for Trending Keywords
- Go to Amazon.com > Search "Funny T-shirt" or a specific niche (e.g., "Cat Lover T-shirt").
- Look for best-selling designs with:
- Low competition (fewer than 200 results).
- Low BSR (Best Sellers Rank) → Under 200,000 = Good demand.
- High price → Over $19.99 = More profit.
🔹 Example:
- Searching "Funny Gym T-shirt", you find a shirt with BSR 50,000 but only 120 competitors = Good niche!
Step 2: Use Amazon Autocomplete for Keywords
- Type "Funny Dad", "Cat Lover", or "Vintage Retro", and check Amazon’s suggestions.
- These autocomplete keywords are what customers actively search for.
Step 3: Check Social Media Trends
- Google Trends (https://trends.google.com) → See if the keyword is rising or falling.
- Facebook & Instagram → Search hashtags like
#funnytshirtto find viral designs. - TikTok → Search
"T-shirt trends 2025","Amazon finds","POD niche"for viral designs.
🔹 Example:
- "Retro Sunset Gym Shirt" is trending on TikTok and has less than 150 results on Amazon → Good niche!
Step 4: Analyze Competitor Reviews
- Check 1-star & 2-star reviews of popular shirts.
- If customers say "I love the design but the fabric is bad", you can improve on it.
🛠 2. Best Free & Paid Tools for Niche Research
If you want faster and more accurate research, use tools to analyze BSR, trends, and competition.
✅ Free Niche Research Tools
| Tool | Features | Best For |
|---|---|---|
| Google Trends (Google Trends) | See trending keywords & seasonal interest | Finding trending niches |
| Amazon Autocomplete | Find customer search terms | Free keyword research |
| Pinterest Trends (Pinterest Trends) | Discover popular design ideas | T-shirt inspiration |
| Etsy Trends (Etsy) | See what’s trending in POD | Alternative to Amazon |
| Redbubble Popular Tags (https://redbubble.dabu.ro/) | Find trending Redbubble tags | Low-competition ideas |
| TMView (https://www.tmdn.org/tmview/) | Check if a phrase is trademarked | Avoiding legal issues |
🔹 Best Free Research Combo:
- Search keywords on Amazon Autocomplete
- Check Google Trends for seasonality
- Look at Pinterest & Redbubble trends for design ideas
- Verify trademarks with TMView
💎 Paid Niche Research Tools (More Advanced)
If you want faster results and data-driven decisions, use paid Merch by Amazon research tools.
| Tool | Pricing | Features | Best For |
|---|---|---|---|
| Merch Informer (https://merchinformer.com/) | From $9.99/month | BSR tracker, keyword research, competition analyzer, trademark alerts | Fast niche validation |
| Helium 10 (https://www.helium10.com/) | From $39/month | Amazon keyword & sales tracker | Deep Amazon analysis |
| AMZScout (https://www.amzscout.net/) | From $16.49/month | Competitor tracking & BSR insights | Finding hot niches |
| Flying Research (https://flyingresearch.net/) | From $19.99/month | Analyzes Merch by Amazon sales trends | Long-term research |
| Keyword Tool (https://keywordtool.io/) | From $89/month | Advanced Amazon keyword finder | Discovering trending phrases |
| TM Hunt (https://tmhunt.com/) | Free & Paid plans | Trademark search tool | Avoiding trademark issues |
🎯 3. Step-by-Step Guide Using Tools (Example)
🎯 Finding a Niche with Paid Tools
Example: Looking for "Camping T-Shirts" niche
1️⃣ Use Merch Informer to Find Profitable Niches
- Open Merch Informer → Keyword Finder
- Search "Camping Shirt"
- It shows:
- Average BSR: 120,000 ✅ (Good demand)
- Competition: 320 shirts ❌ (Slightly high)
- Top designs price: $21.99 ✅ (Good profit)
2️⃣ Check Amazon Autocomplete
- Type "Camping Shirt" → See suggestions:
- "Camping Shirt Funny"
- "Camping Shirt Retro"
- "Camping Shirt Women"
Best choice: "Camping Shirt Funny" → Good demand, specific niche.
3️⃣ Validate Trends with Google Trends
- Search "Funny Camping Shirt"
- The trend is rising before summer (May-August) → Seasonal, good for pre-orders.
4️⃣ Check Competitor BSR (AMZScout)
- Search for Funny Camping Shirts on AMZScout
- Check BSR of top shirts → If most have BSR under 200,000, it's a winning niche!
5️⃣ Verify Trademarks (TM Hunt)
- Search "Funny Camping", "Camping Shirt"
- No trademark issues ✅ → Safe to use.
🚀 Final Recommendations
| Budget | Best Research Method |
|---|---|
| 💰 $0 (Free) | Use Amazon Autocomplete + Google Trends + Pinterest Trends + TMView |
| 💰 $10-$20 | Merch Informer ($9.99/month) – Easiest way to find low-competition niches |
| 💰 $50+ | Helium 10 ($39/month) + Merch Informer – For advanced sales tracking & keyword research |
🔥 Conclusion: Best Way to Find a Profitable Merch by Amazon Niche
✅ Manual Research (Amazon, Google Trends, Pinterest) = Great for free users
✅ Paid Tools (Merch Informer, AMZScout) = Faster & more accurate
✅ BSR Under 200K + Low Competition + No Trademark = Winning Niche
