How to Find Profitable Low-Competition Niches

Scanning 400 pages (not just products) is a massive effort! If you're still only finding saturated niches, it means you're looking where everyone else is. Here’s how you can refine your search for untapped opportunities:

1. Filter for Low-Competition but Profitable Niches

Since Amazon's clothing category is super crowded, try setting stricter filters in AMZScout:

Competition: Under 200 results
BSR (Best Sellers Rank): Focus on niches where multiple listings have BSR under 200K
Price: Prioritize designs above $19.99 (lower competition than budget categories)

2. Use Reverse ASIN on Unexpected Niches

Instead of scanning general keywords, take a low-competition design that sells and run a Reverse ASIN search.

Find what related keywords it ranks for that aren’t obvious.
Look for underserved variations of a trending niche.

Example: Instead of "funny nurse shirts" → "funny hospice nurse sayings" or "nurse shift life".

3. Go Beyond Basic Keywords

Most people search broad terms, but buyers often use long-tail keywords.

Use Merch Informer, Etsy, and Google Trends to uncover phrases people actually type.
Example: Instead of "camping shirt" → "I'd rather be camping with my dog".

Pro tip: Type half a keyword in Amazon and see what it auto-suggests (these are real searches!).

4. Find Trends Before They Explode

Since you're scanning huge volumes, focus on finding emerging trends before they get saturated:

Reddit, TikTok, Etsy, Pinterest → Look for trending sayings or niche phrases.
Google Trends → Set alerts for rising search terms.
Check small sellers on Amazon → If someone with low reviews is making sales, that’s a green flag!

5. Niche-Stacking (Micro Niches)

Big niches are dead. Instead, go deeper with cross-niches:

Instead of just "Fishing" → Fishing + Teacher ("Reel Cool Teacher")
Instead of "Truckers" → Truckers + Coffee ("Fueled by Diesel & Coffee")
Instead of "Gym Motivation" → Gym + Software Developer ("Coding & Cardio")

Less competition = higher chance of sales.

6. Check Amazon’s Search Result Count

A quick trick:

Type a keyword in Amazon search.
If it shows under 1,000 results, it's not oversaturated yet.
If it’s under 500, that’s a hidden gem.

👉 Your goal: Find phrases with demand but under 500-1,000 competing designs.

7. Experiment with Premium Pricing

Most sellers compete in the $13.99 - $16.99 range.

Test $19.99 - $25.99 designs.
Higher price = fewer competitors because low-tier sellers avoid it.

8. Seasonal & Limited-Time Niches

Instead of "Christmas shirts," try "Last Christmas as a Single Woman".
Instead of "Graduation shirts," try "First-Gen College Grad".
These trends cycle every year but with fresh buyers.

Step 1: What Does "Multiple Listings with BSR Under 200K" Mean?

If only 1-2 shirts in a niche have a low BSR, it could be a fluke or temporary trend.
But if multiple listings in a niche have a BSR under 200K, it means there is consistent demand.
The lower the BSR, the better the sales.

Example 1: "Camping Shirts" (Too Saturated) 🚫

A search for "Camping Shirts" shows 100,000+ results.
The top 10 listings might have BSRs like 5K, 12K, 18K, 50K, 120K, etc. (good sales).
But so many shirts exist, making it too competitive.

Example 2: "Camping with Dogs Shirts" (Better) ✅

Instead of broad "Camping Shirts", you niche down to "Camping with Dogs".
The search results drop to around 1,000-5,000.
You see several shirts with BSRs under 200K:
- Shirt 1: BSR 45K
- Shirt 2: BSR 87K
- Shirt 3: BSR 150K
- Shirt 4: BSR 170K
- Shirt 5: BSR 210K (slightly above but still okay)
Conclusion: This means the niche has consistent sales but fewer competitors.

Step 2: How to Identify These Niches?

1. Use Amazon Search & BSR Check

Search for a broad niche like "hiking shirts."
Add modifiers (sub-niches): "hiking + coffee," "hiking + teacher," etc.
Check how many shirts have a BSR under 200K.

2. Use AMZScout to Filter

Set filters:
✅ BSR: Under 200,000
✅ Competition: Under 500-1,000 results
✅ Price: Above $19.99

Step 3: Examples of Strong Niches with BSR Under 200K

🔎 Here are some real examples of profitable, low-competition niches:

Niche: "Fishing + Retirement" 🎣👴

BSR Analysis:
- Shirt 1: BSR 39K ("Retired & Gone Fishing")
- Shirt 2: BSR 85K ("I Don't Need Therapy, I Just Need to Go Fishing")
- Shirt 3: BSR 140K ("Retired Fisherman, Reel Expert")
- Shirt 4: BSR 190K ("Fishing All Day, Sleeping All Night")
Why It Works?
✅ Consistent demand (BSR under 200K)
✅ Less competition (around 500 results)
✅ High-priced shirts ($21.99 - $24.99)

Niche: "Funny Lawyer Shirts" ⚖️😂

BSR Analysis:
- Shirt 1: BSR 45K ("I'm a Lawyer, I Argue for a Living")
- Shirt 2: BSR 120K ("Best Lawyer Ever")
- Shirt 3: BSR 160K ("Lawyer by Day, Gamer by Night")
Why It Works?
✅ People buy lawyer gifts (niche has buyers)
✅ Not as competitive as "funny shirts"

Niche: "Gym + Software Developer" 🏋️‍♂️💻

BSR Analysis:
- Shirt 1: BSR 89K ("Coding & Cardio")
- Shirt 2: BSR 160K ("Bench Press & Debugging")
- Shirt 3: BSR 195K ("Eat, Sleep, Code, Lift")
Why It Works?
✅ Combination of two profitable niches (fitness + coding)
✅ BSRs under 200K
✅ Not too competitive

BONUS: Where to Find Hidden Niches?

If you're tired of scanning 400+ pages, try:
1️⃣ Reddit (subreddits like r/funnyshirts, r/trends, r/giftideas)
2️⃣ TikTok Trends (search “funny shirt ideas” or “best Amazon gifts”)
3️⃣ Pinterest & Etsy (look at what’s selling there)

Final Strategy: Niche Formula for Success 🚀

To find winning niches, use this formula:

📌 Main Niche + Sub-Niche + Twist

✅ Example 1:

Main Niche: Fishing
Sub-Niche: Retirement
Twist: Funny Saying
Winning Design: "Retired & Gone Fishing"

✅ Example 2:

Main Niche: Gym
Sub-Niche: Software Developers
Twist: Debugging reference
Winning Design: "Bench Press & Debugging"

✅ Example 3:

Main Niche: Lawyer
Sub-Niche: Funny
Twist: Play on words
Winning Design: "I'm a Lawyer, I Argue for a Living"